You don’t have the resources to invest in a web designer or consultant, so how do you go about optimizing your website on your own? Try the following tips.
1. Keep Content Fresh
Read More...Reasons You Need a Website for Your Small Business
- The Yellow Pages and other printed directories are dying
- Traditional advertising vehicles are disappearing
- Searching is faster and easier on the Internet
- Prospects love customer reviews and product ratings
- A web presence is cost effective, especially a blog
- If you can’t be found, you appear to be out of business
- Online sales are increasing year after year
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For many people, saving physical documents provides a sense of psychological security. It can be comforting to have tangible proof that you actually own what you think you own or paid what you thought you paid.
Read More...Here are some of the things I learned about the home office deduction while looking into whether it applied to my small business.
First and most importantly, the main requirement for deducting home office expenses is that the office is exclusively and regularly used as your principal place of business or as a location where you meet with customers or patients. The area you use doesn’t have to be a room or a space that is separated by a partition or some other barrier, but it can’t be used for any other purpose but your business.
Read More...Free online publicity and targeted, inexpensive online marketing are the keys to small business success, despite cautious consumer spending, says Gail Z. Martin, social media/online marketing expert and internationally bestselling author.
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